More exposure through Mobile Billboard Advertising
Post date: June 26th, 2009 |
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What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.
You can see it in various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are so many businesses using this medium to get their brand or message across to the consumer? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First of all, lets talk about cost. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With the cost being very competitive if not better there is another advantage that weights it in it’s favor. Actual impressions or exposure to the consumers.
Compared to the traditional billboards that a customer could just go by it without noticing. But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just pass it by. It is at eye level and with you in traffic
This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.
That is a huge problem that traditional advertising such as TV or radio faces. With the advent of Tivo and satellite radio, a consumer could practically live commercial free.
So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.
If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It speaks loudly for attention.And when your prospect doesn’t have anything else to do in traffic, you really don’t need to scream as loud as other forms of advertising.
With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business. More leads and more customers are bound to come using this method of advertising.
You are guaranteed exposure.You are practically ensured of having your ad read.What else could an advertiser want.
You can see it’s effectiveness by the way more and more businesses are using it to advertise. In 2004 alone, there was over $5.8 billion went towards this form of advertising. With all that money being spent, it must be working.
So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.